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Web Friendly

Not all products are equally amenable for selling through the internet. Internet commerce is especially suited to products that have several of the following attributes.

Go through the checklist below and score one point for each attribute you can answer with definite "YES".

1 Product can be sold worldwide (not limited to local buyers)
2 Product can be mailed at small fraction of its cost
3 Product/Service can be sold online (or downloaded) via the internet
4 Product unit cost is less than US$ 50.00
5 Product has high volume demand (greater than 10,000 worldwide)
6 Significant percentage of product consumers are likely to be internet users
7 Product is NOT readily available at several local places
8 Product price on internet is substantially less than prices at retail stores
9 Product profit margins justify significant advertising budget
10 Even a small number of potential buyer referrals justify advertising cost (eg auto, real estate)
11 Product functions, features, benefits can be easily specified and compared against competition
12 Potential buyers can be classified and targeted easily (location, occupation, gender, age, affiliation etc.)
13 Product is "high need", not just nice to have
14 Product is suited to "impulse buyers"
15 Sold product generates continuous annual or monthly (residual) income for long period of time
16 Web Friendly Indicator Count

If you answered "YES" to 6 points or more, your product may be considered "Web Friendly". If you are interested in joining ARC please click here.