Consultancy Services

Millions of businesses, and perhaps many of your competitors, are rushing to establish web presence. As several leading consultants have indicated, "there will be two types of businesses in the future, those who successfully do business through the internet and those who don't exist.

We assume that your goal is to go beyond merely "establishing web presence". It is to conduct successful business through the internet and to increase your bottom line profits. Unfortunately, it is very common to see web sites that are:

• Poorly designed, do not adequately represent the company image
• Not visited frequently enough by potential buyers to generate adequate sales/leads
• Poorly maintained, contain information that is stale and outdated

Such sites are correctly deemed a waste of money and discourage their owners from aggressively pursuing the great potential of the internet channel. ARC Web Online is in the business of assuring success of its clients.

Clear and well defined business plan is required to ensure successful web site implementation.

ARC Web Online has extensive experience in helping clients create an Internet Marketing and Sales Plan that clearly articulate answers to the following important questions:

1. Why does my company need a web presence?
2. How suitable is the product for marketing/selling through the internet?
3. What are the various options and web presence levels appropriate for my product?
4. How likely are the clients to visit my web site?
5. What is the specific, MEASURABLE objective that must be achieved?
6. How many visitors a month will be needed to achieve this objective?
7. What mechanisms are used to generate new visitor traffic?
8. What compelling reasons will generate repeat visitors?
9. What internet technologies are most suitable for this project?
10. Who will manage the implementation of this technology?
11. Who will maintain and update the information on regular basis?
12. What organizational changes are required to properly service the internet marketing and sales channel?
13. What is the operational cost of web site maintenance?
14. How much will the overall project cost?
15. How exactly will the added revenue measured?
16. And what is the projected Return On Investment (ROI)?

Professional and unbiased answers to these questions will provide you with a rock solid basis to help you make a decision.

ARC Web Online will help you quickly produce your Internet Marketing and Sales Plan.